8 Best Sales Funnel Examples to Consider for Your Marketing Plan

A sales funnel is crucial in turning a potential customer into a brand advocate. It shows who the customers are and how they can be reached, and none of them will be ignored. Helping your customers make decisions throughout the purchasing process will likely result in more repeat customers.

This blog discusses the 8 best sales funnel examples of successful brands. These examples allow you to incorporate tips for building a proper funnel to contribute to your strategy’s sales growth.

How do you define a Sales Funnel? How does the process of printing your money work?

A sales funnel refers to the funnel model that business organizations employ to navigate prospects within the firm through the acquisition stages. It is named a funnel because an organization commonly receives more leads at the beginning of the process and fewer leads moving to the next level.

How Does It Work?

Awareness: 

Create a first impression of it or encourage people to use it.

Consideration: 

Win over potential customers by displaying aspects that make your product or service unique.

Purchase: 

To change prospects into paying customers.

Retention: 

Ensure people become your regular customers so that they keep coming back to you.

What are the Benefits of Sales Funnels?

Customer journeys can be complicated, while sales funnels map out the easy buying process. They ensure no opportunity is wasted by managing leads at different levels of the sales process. For example, Amazon includes upselling and cross-selling into the funnel, increasing the average order value.

If you understand a sales funnel and its purpose, you can use it to benefit your business and customers.

What are the Stages of the Sales Funnel?

So, let us discuss the six stages of a selling funnel and how we can improve the lead nurturing process.

Awareness

This is a place where people get the initial introduction to your brand. People discover it through ads on its social media platforms, website ranking, and key opinion leaders.

For instance:

The Coca-Cola Company uses international advertisement promotions to reemphasize top-of-mind consumer awareness.

How to Increase Awareness?

• Advertise in niches that are likely to attract the target audience of the firm’s products.
• It is also essential to use content that will spark a conversation.
• Use the involvement with influencers or affiliates.

Interest

During this step, you have already focused your audience on a particular topic or issue. It’s time to capitalize on the curiosity factor by providing returns. 

For instance:

Hubspot uses the interest lever with free tools and resources such as templates and eBooks to capture the interest.

Tips to Hold Interest

• Develop different forms of lead magnets, including free webinars or providing case studies.
• Your customers will find it helpful and personalize your messages to address some pain points.
• Include articles, blogs, or any other content with educational information that makes you authoritative.

Consideration

Potential buyers compare their choices here. This is where you explain why your offering should be chosen over the competition’s. Apple stands out by providing client references and additional information on the merits of the gadgets it produces.

Ways to Foster Consideration

• Focus more on positive feedback as well as on examples.
• Provide options that will allow you to compare your item to your rivals.
• Offer sample versions so that customers can have a feel of your product.

Intent

At this stage, the buyer’s awareness and interest levels have reached an all-time high, and the buyer can decide. But they might need a little encouragement in this regard. There is no need to think much.  Some firms, such as Zappos, employ free shipping and simple returns policies to ensure people do not feel much.

How to Encourage Intent?

• Offer customers and clients a discounted price or bonus only for a limited period.
• A Persuasive Call to Action is used to note a point of benefit.
• Make it easier with straightforward navigation that does not seem complicated.

Purchase

The purchasing process must be smooth. Amazon’s one-click checkout has long been the benchmark for minimizing cart abandonments and maximizing conversions.

Tips to Optimize Purchase

• A/B test for mobile responsiveness and security at the checkout.
• The more payment methods offered to the customer, the better it will be for online sellers.
• Reduce the number of form fields to make work easier.

Loyalty

Good, customers are precious. Not only do they continue using your products, but they also get others to use this brand. Starbucks utilizes a reward program to transform customers into promoters.

Building Loyalty

• The turnout is far higher for returning customers than new ones, so provide unique add-ons for these customers.
• Take advantage of email advertising to run the communication.
• Deliver the highest customer care services.

SaaS Sales Funnel Example #1 — Netflix

Today, Netflix’s sales funnel is one of the most concise and user-oriented examples in the SaaS market.

Stages of Netflix’s Sales Funnel

Traffic

Paid advertisements, sponsored social media posts, and referrals are the main ways that Netflix directs traffic. It also uses such channels as partnerships with telecommunication firms through bundling.

Homepage

The homepage is a sales page; it is meant to call for at least one type of conversion. Here, there is no doubt about the CTA; “Start your free trial” is clear and bold. The primary account illustrates that a visually appealing infographic and dynamic thumbnails offer new ways of immersing in the content.

Pricing Page

Netflix has divided its packages into three categories: basic, standard, and premium; thus, customers can embark on a plan that fits their needs.

Case Study Insight

Netflix opted for cheaper mobile-only plans, especially in emerging markets, at the start of 2020. On the net, this adaptation boosted its market share in the region by a massive forty percent.

Why is Netflix’s sales funnel effective?

Netflix also reduces the tension by letting users create an account with no obligation, which may be dissolved whenever. The curation also ensures that users return to the platform, enhancing their stickiness.

eCommerce Sales Funnel Example #2 — Tawk. to

An excellent example of how live chat tools work is Tawk. to.

Using the Funnel Success Factors Comparison Table

Stages of Tawk. to in the Sales Funnel

Traffic

Tawk will go directly to the customers through helpful SEO articles and newsletters and collaborate with SaaS review websites.

Homepage

The homepage invites visitors with a strong headline: ‘’Free customer support.” It uses value by highlighting the features offered by its live chat service.

Case Study Insight

One firm incorporated Tawk.to on its website and saw an improvement in bookings by 50% within six months.

Why does Tawk.to have such an efficient Sales Funnel?

The freemium business model means that entry barriers for Tawk.to are low, and the interface makes its customers stay.

SaaS Sales Funnel Example #3 – Help Scout

The funnel established at Help Scout shows how putting the customer experience first generates success.

Help Scout’s Sales Funnel Process

Traffic

Help Scout generate traffic through promotional emails, valuable content, and through posting and writing blog articles.

Homepage

The homepage focuses on benefits with a headline: the journey. It makes it easy to delight your customers. It also includes a simple demonstration of your product, which makes people curious.

Pricing Page

The pricing policy considers the size and needs of businesses for each of the plans presented on the pricing page.

Case Study Insight

Another case is when Help Scout introduced a chatbot on its website, and trial sign-ups increased by 15% in 2022.

How exactly does Help Scout’s sales funnel work?

It simplifies the choice, offers value, and provides support through the ‘Chat Now’ feature.

# Sales Funnel Example #4 – Growbo

Specifically, Growbo is designed to optimize its funnel to fit into the reality of service-oriented ventures. 

What does Growbo’s Sales Funnel look like?

Traffic

Regarding acquiring potential clients, Growbo employs paid advertisements, webinars, and sponsorships with industry personalities.

Homepage

The homepage features success stories and a CTA: “It’s time to start getting results that build your business.”

Pricing

A smart calculator on the pricing page lets clients enter their requirements and get the price estimate.

Case Study Insight

A SaaS startup company integrated Growbo’s funnel ideas and enhanced its MRR by 35% in one year.

Why Growbo’s Funnel Works?

The emphasis on customization services and facilitated and easily understood communication ensures that rapport is established between the business and the clients.

SaaS Sales Funnel Example #5 – Basecamp

The key factor that lays the foundation of Basecamp’s funnel comprises transparency alongside simplicity to capture the users.

Stages of the sales funnel applied in Basecamp

Traffic

At one point, the founder of Basecamp used SEO, affiliate and partnership, and blog posts to attract potential users.

Homepage

The homepage represents that and focuses on addressing pain and providing an understanding of how work teams can become more efficient with Basecamp.

30-Day Free Trial

The free trial has no time limit and allows Basecamp’s users to experiment with all its features.

Case Study Insight

To help new clients Get things done, Basecamp created an onboarding email series; this raised trials-to-paid conversions by 20%.

Why Basecamp’s Funnel Works?

It is suitable for teams that are looking for tools to improve their performance because it emphasizes assisting users and deriving value.

SaaS Sales Funnel Example #6: Dropbox

Dropbox’s sales funnels are another good example of how simplicity and user orientation contribute to practical conversions. It is one of the best illustrations that removing friction at all levels usually means exponential growth.

Analysis checkpoints at Drop box’s sales funnel

Traffic

Dropbox uses referral programs, content marketing, and web advertising to attract customers. It echoes its popular invite-as-you-want referral program, rewarding you with storage space.

Homepage

The homepage features a clean, minimalist design with a prominent CTA: “Sign up for free.” This way, Dropbox reduces possible distractions, and the users determine the subsequent steps to take immediately.

Free Trial Sign-Up

Dropbox allows users to work with its tools and services without any obligations by providing a free trial. This ‘freemium’ approach makes potential clients try the platform’s value, which will likely result in an upgrade to a paid tariff later. 

Case Study Insight

The referral program that Dropbox introduced was its trump card. To increase its consumer base, the company offered free storage for any consumer who would refer friends to the site, a move that was successful by seeing an expansion of its consumer base by 60% within one year.

Why Dropbox’s Funnel Works?

This makes Dropbox’s funnel almost frictionless as it does not create any difficulties for customers when signing up. 

• Sharing as a method to promote user-generated growth.
• Teaching the model’s value through a free trial.
• The interface is minimal and focused on what the user is trying to accomplish. It does not clutter.

SaaS Sales Funnel Example #7 – Crazy Egg

The interactive visuals and clear messages of Crazy Egg’s sales funnel ensure that users are educated and convert. Unlike other vendors, Crazy Egg’s vision of making complex information easy to understand and apply makes it stand out in the crowded SaaS space.

Sales Funnel Stages in Crazy Egg

Traffic

Crazy Egg gets consistent traffic using articles strategically optimized for SEO, advertisements, and emails. It’s a blog focused on website optimization, heat maps, and conversion rate enhancement, where the audience concerned with practical guides will find the resources helpful.

Homepage

The main page is notable for its impressive ground-floor interactive demos. These demos enable potential users to learn how the various tools offered by this company will benefit their websites. Crazy Egg eliminates visitors’ doubts by demonstrating its worth and establishing credibility immediately.

Pricing

The pricing page is apparent and has ample information, and most, if not all, essential factors are in evidence. Its website offers and explains several schemes for various customer requirements and specifies the services and advantages of each package. This lets users quickly determine the plan according to their preferences and needs.

Checkout Form

The checkout form is basic yet practical, and it helps to prevent those who made it this far from dropping out in the final funnel stage. Crazy Egg also guarantees that payment options are tolerable and, more importantly, safe, which increases user trust.

Case Study Insight

To prevent such issues in the course of interactions with the new audience, in 2021, Crazy Egg added heatmap examples to its homepage to show how the tool works. The simple change made a big difference and increased engagement rates by 20 percent in addition to getting more sign-ups.

Why Crazy Egg’s Funnel Works?

Crazy Egg also does an excellent job of making dense analytics more digestible for its users.

• Solutions-oriented demos highlight the value that recurs from the interaction as soon as the debut.
• Information on high-need education is posted on the blog.
• It is always to see how much an item costs; this hammers away at confusion and uncertainty.
• It also guarantees that the last conversion process is seamless for the customers.

SaaS Sales Funnel Example 8 – SharpSpring Ads

An essential element worth noticing is that SharpSpring Ads focuses primarily on providing customized solutions for B2B clients; therefore, the company’s sales funnel is a good example of how one can approach niche audiences successfully. 

When ROI is combined with messages specific to each sector, the company is presented as a valuable resource for organizations that wish to use marketing automation.

Stages in the Sales Funnel in SharpSpring Ads

Traffic

SharpSpring Ads’s lead source is LinkedIn campaigns, personalized emails, and retargeting advertisements. By trying to sell its services to healthcare, education, and IT, the company ensures that its marketing is going directly to those who can make decisions.

Homepage

From there, the homepage wastes no time engaging its B2B audience and presenting specific key issues. Different industries are explained with examples of how SharpSpring Ads can be beneficial and bring particular outcomes. As with most successful examples, a clear call-to-action, ‘get a personalized demo today,’ directs the user to the following path in the funnel.

Pricing Page

The pricing page should focus on ROI. It should identify specific costs and show clients what they may gain, such as higher leads or a better sales conversion rate. 

Case Study Insight

The B2B SaaS company has been functioning in the tech sector, and it experienced a sharp increase in qualified leads, 30% higher within six months with the help of SharpSpring Ads’ strategies. It was stated that linked campaigns have been fruitful, and the demos have been customized to suit the client’s needs.

How SharpSpring Ads’ Funnel Works?

• Entirely dedicated to B2B Unique Pain and Opportunities.
• Illustrates tangible, quantifiable value-creation at every step of the funnel.
• Uses customized demonstrations to explain, calm people’s worries, and ensure they trust their products.

Frequently Asked Questions:

What Makes up a Good Sales Funnel?

Specific call-to-action statements, value propositions, and calls-to-action follow-up must be distinct.

What Can Rozi Academy Do For Me to Develop a Successful Sales Funnel?

Rozi Academy aims to offer uniqueness in generating and designing a unique sales funnel for the utmost conversion and revenue.

How is Rozi Academy Helping You Through the Best Sales Funnels?

• Catered to your aim, strategic funnel planning is on the way.
• Consultant advice as to maximize each of them.
• Making adjustments on an ongoing basis about key performance indicators.

We at Rozi Academy have a solution to help you achieve that and turn your leads into consumers.

Conclusion

Comparing these 8 best sales funnel examples provides practical tips for improving your approach. These funnels show that customer acquisition and capturing are made as easy across various companies, as discussed by Gazelle, Netflix, Amazon, and Dropbox, among others. Are you all set to get a good sales funnel going? Please go to Rozi Academy’s Services right now. It’s time to build a winning funnel for your business – take it to the next level today!